The beauty of dry denim

A couple of days ago we were happy to contribute to a piece on NRK P1 telling denim users never to wash their jeans. Mostly posts like these focuses on the hygiene part of the wear & tear, rather than the part on why people actually do it. So I wanted to share with you why, and how.

The concept of waiting a couple of months before you wash your brand new jeans is mostly relevant for dry denim jeans. This means unwashed pure raw denim jeans that hasn’t been treated in any kind of way. Most jeans in stores today are washed and treated. Which means that the jeans are processed in factories to look similar to dry denim that has, over time, faded. The idea of breaking in dry denim is to create your own personal fade, which in time, will have a much more genuine and beautiful look than the pre-processed factory jeans.

This is one of the beautiful things about denim, its ability to change and create a personal appearance from the lifestyle you lead. Its astounding way to tell an unique story through a natural fade which is yours.
Dry Selvage Jacobs from Livid Jeans, worn for 7 months without wash. You can clearly see unique wear patterns. 

Why does it fade?
Before denim is woven together into a fabric, it consists on lots of threads of cotton spun yarns. The warp thread, which covers the top side of the fabric, is dyed in the blue color indigo, while the weft remains un-dyed. After dyeing, they’re interlaced with eachother and woven into the fabric, denim.

Indigo dye (the blue color) is not very soluble, which means that it doesn’t bind that well to the fabric. So on pure raw denim fabric, the color actually “sits” on top of the fibers. When denim get exposed to stress, it will tear the color off the surface of the fibers, and the raw white cotton core of the yarns will slowly appear. This leaves beautiful fadings, such as whiskers and honey combs on the upper thighs and behing the knees, which is generally the most exposed areas.

Why should we wait ?
Basicly it is because we want to tear off as much color on exposed areas as possible before washing our jeans. The longer we wait and the more we use our jeans, the more beautiful genuine fadings will appear.

So what happens when we first wash it?
Because the indigo doesn’t bind to the yarns, and the fact that the color is insoluble in water, the washer will remove more indigo color from the surface of the fabric. Friction in the washer also makes the color fall out of the fibers, both in areas with more or less stress, leaving contrasts and wear patterns. So after each wash, your jeans will actually fade more and more. When washing your tearing project you should wash it on 40 to 60 degrees depending on how much contrast you want.

Why shouldn’t we wash treated jeans ?
Generally because of friction and tearing from the washer, which will make it fade more color. To keep the color intact, use a cup of salt in the washer to bind the color to the fabric. Wash inside out once a month, and it will last longer.

Hygiene?
Read about the hygiene study Josh Le did on wear for several months. He wore his Nudie jeans for 15 months before he first washed it. Read more.

Fading!
I recommend watching this video from the japanese video director, Takayuki Akachi. He has captured the beauty of dry denim in this documentary, showing the traveling denim, fading for two years.

Tried to keep it simple, don’t know if I succeeded or not. But hope it was O.k. Please leave comments, insight or experiences.

All the best
Jens Olav

Our little collection

Right now we are in the exciting process of designing the first full collection for Livid Jeans. This consist on developing the different cuts and fits all from scratch, and designing the details which will make it a final Livid product. Even though our collection will be small, there’s lots of different obstacles along the way. It’s a very exciting process, and we’re learning more and more each day.
So obviously, our main focus lies on our collection of jeans models, but we also make place for those tops that will fit as a natural addition. So we wanted to share with you our latest creations on prototypes for our jackets. Hope you like it! And feel free to leave us a comment on what you think!Norman outer jacket #NJ03. Features two jetted front pockets, and two inside compartments. One front chest pocket, and bigger collar to warm when the weather gets cold. The Roald basic denim jacket Type 1. Features two front chest pockets, and one big compartment inside. The Elias denim jacket Type 2. Features two big front pockets with the Livid Jeans embroidery.

Take Care
JensO. / LividJeans

Seven months of love

Just got in photos of a seven month old Livid Jeans from my good friend Emil Saure. They have been worn everyday since he first got them, and by the looks of it, they are still going strong! Love the fading from both the “snus” box and the buttons on the front rise. This is actually one of the reasons why we only use buttons in our front rise, because of the beautiful result of the buttons leaving bruises on the fabric. Also the jeans has gotten very nice mustaches and nicely worn kneecaps. This is probably the most worn in livids I’ve seen this far! Amazing. Thanks Emil!

Keep sending us photos of your worn in livids. We love to see them age!
All the best
Jens Olav / Livid Jeans

four months of love

For easterbreak this year I took a visit to my old hometown, Volda, to meet up with family and friends. Volda is a beautiful small town surrounded by big mountains and deep fjords on the westcoast of Norway. It’s always great to be back, the nature is fantastic, and it’s very relaxing to get a couple of days free from the stress within the “big” city walls of Trondheim.
My family had it all arranged for the weekend, so before we could even unpack our bags we headed straight out to our old family cottage in Aldalen. Here I met up with my aunts, uncles and cousins. So between catching up, memorizing and entertaining my newborn nephew, I had to take some photos of my cousins livid jeans.

Meet Andreas, my cousin and good friend. He works as a computer engineer and I’m trying to get him more interested in the world of denim. His jeans look amazing, and it’s fun to see him take care and really appreciate his jeans this much. I can tell he has been wearing them a lot since he came by and picked them up for christmas last year. A couple of months more before wash and it will turn out fantastic! Thanks Andreas!

All the best
Jens Olav

eleven months of love

Designing our first jean model, Jacob, took about 8 months. This process was not just about creating a new product, but a process of learning how to make jeans. The model was made to fit three close friends of ours, whom all had very different bodyshapes. The idea was that this jeans would become our signature slim straight model that would be able to fit a lot of different people.

Meet one of the people that inspired to the Jacob cut. Daniel Klepp, an air traffic controller and a huge music enthusiast from a small town on the westcoast of Norway, Volda. He is wearing one of the first livid jeans ever made. He has been wearing his jacobs for eleven months straight. With two washes on it’s sleeve it has really become beautiful in it’s appearance. Love the fading! The jean was made from a textured 12 Oz red line selvage from Cone Denim. 

Take Care!
LividJeans

Veg tan wallet type two.

Recently we had a post about our two designs for our vegetable tanned leather wallets. Today our second design stumbled back inside our studio. This one is about 11 months old, and belongs to fellow denim enthusiast Espen Dyngen. Inside the type two wallet features a zipper coin pocket, one big card compartment and three card slots to fit your most frequently used cards. From the picture above you can clearly see the difference in colour where the fold has been, since it hasn’t been that exposed to the sun. Beautiful tanning! Hope you like it! LividJeans

veg tan wallet.

At the beginning of our brand it actually took quite a while before we dared going for our first jeans, both the pattern-process and the sewing seemed very distant at the time. So we decided to start out simple by handsewing leatherproducts and accessories like iphone cases and small cardholders. Our first products were not very nice looking, since handcrafting leather is not exactly a walk in the park. So a couple of bad attempts later we found ourselves experimenting with more technical designs and started working on our first designs that would become our two first models of leatherwallets. Today we got a visit by our good friend and customer Thomas Teigen. He was our first customer for our second walletdesign, and has been using his wallet everyday for a over a year now. As you might see, it has been going through some hours in the sun tanning. We love to see our products age, and we love to get them back inside our workshop for a visit once in a while. Good work Thomas, looking forward to seeing more of this one in the future!


 Take Care!
LividJeans

Three months of love

Meet Andreas Bergstad. A maritime technology student from Arendal, with a huge passion for denim! He has been wearing his livids non-stop since he first came and picked them up three months ago. The model he is wearing is our straight tapered model Davies, which is actually the second model we designed. The Davies has a high back and front rise, big front pockets, and is straight from the hip and tapered slightly from the knee down. It’s made with our standard fabric for this model, a 13Oz dry yellow selvage fabric from Cone mills.  Before we received the pictures from Andreas, we hadn’t seen the wear and tear process of the yellow selvage fabric. So it was amazing to see the fading process for the first time. As you can see, the mustaches are becoming visible and our stitching design is getting more visible due to our folded back pockets. Also it’s nice to see that our vegetable tanned leather wallet is giving it’s signature on the fabric!We love to see other denim enthusiasts appreciate our jeans, and we’re looking forward to see more of Andreas and his Livid Jeans soon! Thanks Andreas! 

Take care!
Livid Jeans

Can’t get enough machinery!

Our workshop is already stuffed with industrial machines, but we just can’t get enough. And since this one is a bit different than the other lockstitch machines we have, it will make a great addition to the other machines at the workshop. Really can’t wait to finish a couple of livids on this one! 

Livid Jeans

Selvage denim Macbook Sleeve

Today we made a Selvage denim 13″ Macbook sleeve. This was actually a part of our messenger bag, but since we wanted one that would stand for itself we decided to make a new one. This one is made with a 12oz greencast japanese selvage fabric. It has a striped 100% cotton lining with a soft filling to protect your macbook. This is another small product that will fit as a natural accessory in our little collection.

The sleeve has vegetable tanned leather detailes, fastened with two hammered cotton rivets normally used on horse saddles.

Even though we have our macbook, it’s always nice to write a couple of fast notes now and then. So we decided to give the sleeve another pocket. This one is for your notebook, to write inspirational things or whatever you want to write.

To give the sleeve a more vintage look, we gave it a striped 100% cotton lining with a soft filling that will protect you macbook from harm. Also, we made the selvage visible inside the sleeve.

Thanks!
LividJeans