When we think of a pair of raw denim jeans, we think of it as a blank canvas. Given to our customers to create their own art in their own way. In our strive to make as genuine products as we possibly can, we want to recreate that art, and do so along with our customers and friends.
With 400 limited edition pairs of raw denim we launch our wear and tear concept, The Inside Story.
Start with a brand new pair of dry Livid Jeans and wear them everyday until 1st of October 2013. Then send us pictures of your worn out pair of jeans to email@example.com, and a winner will be chosen within the following month. The winning pair will be reproduced in batch of limited pairs.
The special limited reproduction batch will have the history and the name of the winner imprinted on the inside pocket of every pair.
To get a better result we recommend 5 – 8 months of daily wear before the first wash. Then wash your jeans on 40 – 60 degrees depending on how much contrast you want. Be sure to send us pictures along the way, and we’ll be sure to upload them on our website.