New Balance is based in the Boston, Massachusetts area. The company was founded in 1906 as the "New Balance Arch Support Company" and is today one of the world's major sports footwear manufacturers.
In 1906, William J. Riley, British emigrant, founded the New Balance Arch Support Company in the Boston area, manufacturing arch supports and other accessories designed to improve shoe fit. His first product, a flexible arch support, was designed with three support points to provide greater balance and comfort in the shoe. It is believed that Riley came up with the name "New Balance" by observing chickens in his yard and demonstrated the way his arch supports worked by keeping a chicken foot on his office desk. He explained to customers that the chicken's three-pronged foot resulted in perfect balance.
It was not until 1960 the company expanded to produce shoes. The first commercial product was the "Trackster", the world's first running shoe made with a ripple sole. It was also the first running shoe to come in varying widths.
Today New Balance maintains a manufacturing presence in the United States, as well as in the United Kingdom for the European market. We solely carry shoes from the New Balance MADE collection, made at these factories.