Back in the 1920’s my family had a thriving business growing plants, vegetables and metal casting signs. Four big greenhouses filled with customers surrounded the main building and the craft of both being a metal caster and a gardener were appreciated throughout the whole town. Almost 70 years later, my parents had to close down the family company because of lack of business. Today, it is only ruins. The shell of the original structure is standing still, but now covered by wild growing trees. I can still remember the glass windows being there when I was a kid, but seemingly they’ve been broken and now replaced with wild growth. The water pipes that kept the heat throughout the facilities are covered with rust and the door to the oven-room concealed by bricks from when the ceiling collapsed a couple of years back. The beautiful building in which a couple of decades earlier were filled with people now remains a vague memory. But to this day, every time I’m back to visit my old hometown I look at the huge metal casted numbers on the top of the local church, which my great grandfather casted many years ago.
Livid Jeans is a Norwegian apparel company that adheres to the Japanese finesse within fabric construction while maintaining the classic silhouettes of contemporary Scandinavian design. Dedicated to honoring old traditions in making jeans, and inspired by a time when superior quality, supporting local trade and taking care of own garments mattered.
Our company originated from a fabric and construction oriented perspective that aims to preserve traditions by building quality made products. Growing as a company may sometimes draw one in a different direction, but we’ve always believed in creating a fundament where the ingredient defines the product. That is what defines our aesthetics as a brand and our collections as a whole.
Made in Norway
Our Made In Norway collection line heeds to uniqueness and authenticity. To high quality and conservancy. And more importantly to transparency and knowledge within garment production. Essentially, it heeds to everything opposite to the competitive force of poor quality made unsustainably.
Livid originated as a one man denim brand. Being a manufacturing company at its core has been a key factor when forging the way we think, the way we create and construct and the way we distribute our garments. What initiated from one old industrial lockstitch sewing machine from Singer has today developed into a proper manufacturing facility. Located in our brick-and-mortar in Trondheim, Norway and today the only remaining day-to-day jeans manufacturing facility in Scandinavia.
Made in Portugal
As a small brand we greatly treasure how close we get to production and the people who make our products. The ‘where’ and ‘how’ gives a special meaning to each and every product. By making our chain of value as transparent as we can, we want to pass this feeling on to you.
Since 2012 we have been producing our ready-to-wear collection in the North region of Portugal. We are working with a network of seven family owned factories, all specialized in their own field and product type. We are proud to say that 100% of our products are made in Europe. Made in Portugal has become an integral part of the Livid Jeans identity, and we wouldn’t want it any other way.
This is our chain of value
“Where are these jeans made?”. We hope you appreciate this brief insight into our chain of value, and the work that lies behind making a pair of jeans. Our intention is to give you a better point of reference to the price of the clothes you buy, as it’s very complicated and the information is scarce. We also hope we will make you curious and that you will keep asking questions; not only to where the product is made in the conventional sense, but where and how all aspects of the production is done. Admittedly, our information is not complete. Read more to find out why.
“Even we, who work with this on a daily basis, are struggling to get all the information and the complete picture.”
The steady buzz of old machinery at work. Freshly brewed coffee and a faint hint of campfire incense fills the air. The tailor is taking notes and measures while listening to a customer’s expectations for a brand new pair of bespoke jeans, while newly packed boxes of Livids are hastily carried down the stairs to meet the postage deadlines. In the basement, young newlyweds are rushing past old vintage clothing to reach their appointment at the photographer’s studio.
This is the Livid headquarters. This is our home.