long overdue, but finally
eight new unique fabric selections added to our Made in Norway line. 
our in-house production is officially open! 


During the past 12 months we have been working on opening our value chain and make our production completely transparent. This is deeply rooted in our philosophy in garment making and how we want to conduct as a company. There needs to be a demand for information, before it is made available. And it is our responsibility to establish a foundation from which this demand can grow from. We are proud to announce that our complete chain of value now is now live and up for you to discover, and we are humble to be at the frontier of transparent production. 

Expensive. To our distress, this is a word thrown around lightly. It is a very subjective statement generally based on individual references about the cost of a product or service. While this may be the definition of the word, it doesn’t reflect the hundreds of hands generally involved in the production of a single garment, only to be labeled as expensive by someone without the big picture.

To be fair, the chain of value in the 21st century is extremely complex, and with limited information it’s hard to make a qualified statement regarding whether a product is expensive or not. Even we, who work with this on a daily basis, are struggling to get all the information and the complete picture. Our intention is to increase awareness about the whole process behind making garments and the people who make them. We strongly believe in the importance of supply chain transparency, to give you knowledge about how our clothes are made, and a better point of reference to the price you pay.

We hope that you will take the time to explore our value chain, and that we’re able to make you curious about how everything is connected! Become more aware, and discover the long journey your garments have made.

This is our chain of value

“Where are these jeans made?”. We hope you appreciate this brief insight into our chain of value, and the work that lies behind making a pair of jeans. Our intention is to give you a better point of reference to the price of the clothes you buy, as it’s very complicated and the information is scarce. We also hope we will make you curious and that you will keep asking questions; not only to where the product is made in the conventional sense, but where and how all aspects of the production is done. Admittedly, our information is not complete. Read more to find out why.

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Our home

The steady buzz of old machinery at work. Freshly brewed coffee and a faint hint of campfire incense fills the air. The tailor is taking notes and measures while listening to a customer’s expectations for a brand new pair of bespoke jeans, while newly packed boxes of Livids are hastily carried down the stairs to meet the postage deadlines. In the basement, young newlyweds are rushing past old vintage clothing to reach their appointment at the photographer’s studio. This is the Livid headquarters. This is our home.

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From our diary

We're hiring at our flagship store in Oslo!

24 October 2017

Ønsker du å ta del i å bygge opp våre fremtidige retail-destinasjoner? Vi ser nå etter en strukturert og arbeidsvillig Assisterende Butikksjef til vår nye flaggskipsbutikk i Oslo.

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Livid Fall / Winter 17

17 October 2017

We're proud to introduce our colour palette, cuts and some of the key pieces that defines the Livid collection for fall / winter 2017. 

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We're hiring a womenswear designer

3 October 2017

Ønsker du å bli med å bygge opp et av landets mest fremadstormende varemerker? Livid søker nå etter en langt over gjennomsnittet kreativ og strukturert klesdesigner til vårt designteam. 

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Livid + Reggie Got Beats

3 May 2017

Got plans on the 13th of May? Cancel them! We are hosting the most groovy concert in our brick-and-mortar store in Trondheim, with the incredible Reggie Got Beats!

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