Forside — Feature

Expensive. To our distress, this is a word thrown around lightly. It is a very subjective statement generally based on individual references about the cost of a product or service. While this may be the definition of the word, it doesn't reflect the hundreds of hands generally involved in the production of a single garment, only to be labeled as expensive by someone without the big picture. 

To be fair, the chain of value in the 21st century is extremely complex, and with limited information it's hard to make a qualified statement regarding whether a product is expensive or not. Even we, who work with this on a daily basis, are struggeling to get all the information and the complete picture. We want to be as transparent as possible with our production, and we feel responsible to spread information about how the chain of value works.